The AI-native winery operating system

Great software,
from good stock.

Production, DTC, compliance and accounting in one platform, one data model, one price — from grape cost to bottle to customer to the general ledger.

Built for boutique & mid-size estates Native TTB & multi-state compliance Your data, one thread
Estate overview · September Live data
True margin / club member
$41.20 ↑ verified
Bulk gallons at risk
2,140 short
Club churn (90-day)
4.1% ↑
TTB 5120.17
Ready sealed
Block 7 Cabernet$/gal costed
Lot 24-CS-03 → barrel → bottlinglanded cost
Reserve Cab · Grand Cru clubmargin after freight
General ledgerposted

The honest part

You can't fix the market. You can decide whether you survive it.

US wine is in a structural decline — consumption at a 90-year low, no forecast bottom until 2027–28. No software reverses that. But in a shrinking market, survival is decided by three things you can control: inventory discipline, true per-SKU margin, and defending the club funnel. That's what cepavo is for.

329M
US cases in 2025, down from ~410M in 2019
−15%
DTC shipping volume in 2025 — the steepest drop on record
~40k
California acres pulled; ~820k tons went unpicked in 2025
30 mo
Average club tenure, down from 36 — "better deals elsewhere"

Sources: SVB State of the US Wine Industry 2026 · Sovos/ShipCompliant 2026 DtC Report · Community Benchmark. cepavo helps you measure exposure and react — not a cure for the shrinkage itself.

The integration tax, gone.

A premium winery runs five or six disconnected vendors — a production ERP, a DTC platform, a compliance tool, QuickBooks, a spreadsheet holding it together. cepavo is one system where a gallon entered once at the weigh-tag carries its cost, tax class and lineage all the way to the club order and the ledger entry.

Grape-to-glass traceability is the spine

Every module reads from and posts to one append-only production ledger and one double-entry general ledger. No exports, no reconciliation, no "which number is right?"

Vineyard & cellar

Blocks, spray REI/PHI guards, work orders, barrels, lab, blend trials — the physical winery, costed as it happens.

Native compliance

TTB 5120.17 & CDTFA derived from the removal ledger, COLA registry, 50-state DTC limits. Auto-drafted, hash-sealed.

DTC, club & tasting room

Allocations, wine club, dunning, POS and a customer 360 — the funnel that is 72% of DTC, instrumented.

Wholesale & three-tier

FOB order-to-cash, distributor depletions and inventory reconciliation, tied-house sample caps — the wholesale channel with real numbers behind it.

Finance & true COGS

WIP costing, per-SKU landed cost, GL, AR/AP, bank rec, board pack. Your accountant sees the same data your cellar master enters.

Questions no siloed stack can answer.

When production, sales and accounting live in different vendors, the most important questions have no home. cepavo answers them because it's all one graph.

"What is my true margin on the Reserve Cabernet — after real farming, barrel, freight and compliance cost?"
Landed cost rolls up from the weigh-tag; margin is computed per SKU and per channel, not guessed at year-end.
"Which club members are actually profitable once I subtract discounts, shipping and COGS?"
Customer 360 joins club, DTC, POS and allocation history against real cost — profit per member, not lifetime revenue.
"If I bottle the plan, do I have the bulk gallons — and which wines fall short?"
Demand planning explodes each SKU shortfall to required gallons against the source lot, before you commit glass.
"A lot may be smoke-affected — every bottle, customer and distributor it touched?"
Recall Radar walks the forward lineage in seconds — blast radius across lots, SKUs, customers and distributors.

The one number siloed software loses

One thread, from vine to ledger.

Watch a single harvest carry its true cost all the way to the general ledger — as you scroll.

Grape cost$1,180/tonweigh-tag → WIP
In the cellar$6.40/galfarming · barrel · labor
Bottled$11.90landedbulk + dry goods
Club member$41.20marginafter discount + freight
General ledgerPostedrevenue · COGS · AR

Agentic operations on a foundation the incumbents don't have.

Every winery vendor added a chatbot in 2025. They sit on a single silo of data. cepavo's intelligence works because it reads the whole unified graph — and it proposes, you confirm. It never writes to your ledger on its own.

Cellar Conscience

A morning brief that sweeps QC holds, overdue toppings, work orders and material shortages into a ranked "what needs you today."

Self-filing month-end

TTB and CDTFA derived off the removal ledger, anomalies flagged, a hash-sealed audit binder chained to the period close.

Depletion Whisperer

Per distributor & SKU, a ranked reactivate / follow-up / restock call list from real pull-through.

Estate Sommelier

Recommendations constrained to what's actually allocatable and in stock — never a phantom upsell.

Vintage Twin

A read-only digital twin to simulate blends and pricing with zero writes to the real ledger.

Timely

Moving off WineDirect? Import your data in a day.

The WineDirect platform sunsets December 31, 2026, and thousands of wineries are being force-migrated and re-evaluating everything right now.

Don't just swap one silo for another. Bring production, DTC, compliance and accounting onto one data model — and replace four vendors with one. We'll map your export and stand up a seeded estate you can click through the same week.

Dec 31, 2026
WineDirect platform sunset
4 → 1
vendors consolidated

Transparent pricing — a rarity in this category

One price for the whole platform.

No per-module upsells. No DTC revenue share skimming your best channel. Named for how wine is actually made — from the garagiste to the grand cru.

 
Garagiste
The small producer running lean and doing it all.
$99/mo
  • Traceability + cellar
  • Core compliance (TTB/CDTFA)
  • DTC & wine club
  • Up to 2,500 cases
Start free trial
Most popular
Estate
The full unified platform for a growing DTC-led winery.
$299/mo
  • Everything in Garagiste
  • Finance, GL & true COGS
  • Allocations, POS, customer 360
  • Cellar Conscience + intelligence
Book a demo
 
Négociant
Wholesale, multi-channel and heavier volume.
$699/mo
  • Everything in Estate
  • Wholesale & three-tier
  • Demand planning & S&OP
  • Board pack & exec BI
Book a demo
 
Grand Cru
Multi-brand groups and bespoke requirements.
Custom
  • Everything in Négociant
  • Multi-org & SSO
  • Dedicated onboarding
  • Migration & data services
Talk to us

14-day trial, no card. Your data is never deleted on downgrade — only softly locked. Annual billing available.

Let's walk your estate through it

See your winery on one data model.

Book a 30-minute demo and we'll load a seeded estate that mirrors your operation — grape to glass to ledger.